Target Audience

This has affected how we will create our promotional products. We will take into consideration what our target audiences' likes and dislikes are in order to create products that will attract and interest our audience. For example we will not use pop like fonts, bright colours or artists that are of the mainstream pop genre. We will try to use more grungy, darker colours that are likely to attract their attention. I think our target audience will be older teenagers and people in their 20s and predominantly male.

Therefore we are likely to put a photo of the band, not using direct mode of address, on the back of the digipack rather than a close up of them breaking the fourth wall on the front as this is typical for pop albums.

The target audience will also effect the location that we use. Indie Rock videos are usually in urban areas, backstage areas or in studios and stages.

The colours are usually black and white or using very low key lighting. No bright colours are used and the artists are often wearing black and leather.