Tuesday 2 September 2014

Inspirational music videos

- Kasabian
- Franz Ferdinand
- The Black Keys
- Bastille
- The 1975
- The XX
- Arctic Monkeys
 

The 1975 use the codes and conventions of indie rock as their whole video is in black and white using low key lighting. The video is set only in a studio and uses effects to create cut aways from the performance footage. The bands performance is typical to the genre as well, staying very serious and not putting much pep into it. The video also contains a female in an light that would attract the predominantly male audience. The editing fits with the audio giving the video a laid back feel. It doesn't have a complex narrative like the typical mainstream pop videos which again is more likely to attract the target audience rather than a younger audience.


Kasabian also use the codes and conventions of indie rock by having the whole video in black and white. It has a grundgy feel to it through the costume choices of dark clothing, leather and skinny jeans. The serious body language and facial expressions also help to add to the grungy/ indie rock feel as they do not use have a pop/ upbeat feel. They use all performance footage and use effects instead of having cut aways to narrative which is typical to the indie rock genre. Furthermore they use close ups of the instruments and the artists faces which is useful for the audience identification. However they do not use a friendly direct mode of address. The video follows the rhythm and tempo of the music which is also typical for indie rock genre.

No comments:

Post a Comment