I decided to talk to some people who would fit into our target audience for an indie/rock music video.
I asked them:
What they like/ dislike in indie rock music videos?
Their favourite indie/rock artists?
Do they prefer narrative music videos or performance videos? why?
Do you have a favourite music video?
Toni- Nicole Kelly, 17:
Likes/ dislikes: I like when its not just performance and when theres footage of other stuff. I also like it when there is some sort of humour / narrative in the video. I dislike it when the personalities of the band don't come through in the video, i like them to be charismatic.
Narrative or performance: I prefer narrative videos as they keep my attention better, if the video is just performance i like it when there is footage of other stuff put in as well.
Favourite indie rock artist: The 1975
Favourite music video: Girls - The 1975 because they take the mick out of typical, over bright pop music videos. I like the swap between the 1975 and the girls and the comical and humours side to the video.
Abi Walker, 18:
Likes/ dislikes: I dislike plain lyric videos because they are boring to watch as there is nothing else going on and i don't watch the videos to learn the lyrics, i usually already know the lyrics anyway.
Favourite indie rock artists: Arctic Monkeys, Kasabian, Oasis
Narrative or performance: My favourite type of videos are live videos or filmed as if they are live because it is more atmospheric and i prefer performance videos for the same reason.
Favourite music video:
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