Evaluation Question Three - What have you learnt from audience feedback?

Our audience demographic

• 16 - 25 years old
• Male
• Hetrosexual 

Likes: 

In order to find our target audience and what their demographic is I research different subcultures on www.uktribes.com
From this I discovered that our target audience would be leading edge, indie scenesters. They are lightly to be between the ages of 16 and 25, would be creative, enjoy music and live concerts and use a lot of social media. We therefore considered these things when creating our three products.

Audience Feedback

Audience feedback we collected during the production process:

Approximately half way through our production process we collected a variety of different types of feedback for our rough cuts. From this feedback we could make improvements to our products to allow them to be as successful as possible. We decided to get feedback from placing surveys for them to complete on our social media pages as well as asking our teachers for feedback.

In our group we took one product each and gathered the feedback for it. I had the digipak, Anouska had the video and Lauren had the website. Here is the feedback we gathered from our teacher when reflecting on our rough cut work:



As well as this we gathered feedback from our target audience. Due to this we decided to:

• change some of the images on our digipak so that they look more professional and de-saturating the images so that they all look the same. 
• giving each member of the band an individual profile on the website 
• make the logo of the band stand out more rather than allowing it to blend into the products
• use social networking more and make it easier to access from the website 
• make sure that the indie rock genre is clear and presented well throughout all three products 
• the lip-syncing in the video was in time and that the pace matched the audio