Evaluation Question Two - How effective is the combination of your main product and ancillary texts?

The three products that we created were a music video for the song 'Creepin' up the backstairs' by The Wired, a digipak for the album and a website for the band. The themes that we were aiming for were:

• The Video - an indie rock music video with manly performance based footage and random cut aways of the band. We wanted to video to be fairly upbeat and energetic and to attract the target audience of 16 - 25 year olds. 
•  The Website - a attention grabbing website that promoted the band and their products. We wanted it to be clear that it was part of the indie rock genre and its main aim was to make the products more widely available to the public as well as allowing the 'fans' to get to know the band better.
• The Digipak - the aim of this was to make the album as attractive as possible to the target audience as well as linking it to the website. We wanted the digipak to have a slightly more serious tone than the video and to represent the band as a whole. We also wanted it to replicate a professional digipak. 

Looking at professional texts and our findings?

How did we incorporate our findings into our products?

Synergy and how we have used it:

Synergy is when two or more  companies work together to create a product that will have more sucess than their own single products.

Synergy is important in the marketing campaign as it helps companies or products to promote each other as well s themselves. For example when an artists realses a new song their website will be adjusted in order to promote the song, and the acompanying digipak, as soon as you enter the website. It may allow you to stream the song for free from the website, buy the song in a physical copy / digipak or download the song straight from the website. The digipak can then promote the website and music video through using similar imagery, the digipak often includes the website address on the back cover, and often artist off exclusive content to fans who have bought the digipak. Therefore each product or media text they release are promoting the others in order to gain as much followng as possible and subsequentely improving the artists success.

We have used synergy in our products by having the music video on the front page as soon as you enter the website. We also had a merchandise page on the website allowing you to buy the bands merch directly from their website. This is a form of synergy as the music and digipak may encourage the viewer to visit the website which could consequently lead them to purchasing some merchandise. Furthermore the merchandise would make the bands name more publicised and could increase views on the music video.

Another example of how we have used synergy is through placing the soundcloud box on the front page, allowing the audience to listen to the song while browsing the website. This is synergy with another company (soundcloud) as having their soundcloud box on our website allows us to promote our song through the soundcloud website as well as us promoting soundcloud on our site, improving their views and popularity as well.

The use of social media