Digipack

What is a digipack?

A Digipack is the album cover, track listing, photos and lyrics found in the physical CD. It is used to help mould the artists image. It helps to promote the artist and attract the target audience. It helps to signify the genre, making the album more attractive to buy.

The One Direction album's digipack helps to promote the band, making them more appealing and attractive to their young, female target audience. The mid shot on the front cover uses direct mode of address to break the fourth wall, drawing the audience in to make them feel part of the 1D craze. Their body language and facial expressions connote the band as a tight unite, a close group of friends and fun-loving, carefree and boisterous.  The genre is clearly connoted as pop through the fashionable costume choice, the location, soft colours and font choice for the title. The beach location links to the Magaluf, Ibiza scene often associated with teenage lads.

The Killers album digipack is very different however.

• Moody, black and white, not looking at the camera
• Clearly not mainstream - font, not breaking the fourth wall 
• male, slightly older target audience - female on the front
• scruffy, not fashionable
• Indie - random setting of the caravan & goat
• More about the music than the members themselves?

Katy Perry:

• Pop - font, pink colours, teenage females can relate 
• Darker background - contrast to the font/photos - maybe shows her darker side
• She uses her sexuality to attract a male audience as well as female
• The girly / candy like font connotes the pop like music and attracts the younger typically pop target audience 
• Eye line directly at audience (direct address)

This has affected my ideas for my digipack and i will make sure that:

• My band do not use direct mode of address as that is more associated with pop rather than indie rock 
• it has a grungy feel with low key lighting and a darker colour scheme. I may even use black and white 
• it reflects that bands attitude and their characteristics
• that their costume is suitable and that they stand out from their backing 
• have an urban location 
• with it being indie i feel that there should be something quite random on the cover like The Killers had the goat
• Use props that connote the 'sex, drugs, rock & roll' look. 
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